Norman Shaw, director of new business and product development at IEEE, has authored a new white paper—Motivations Behind Alliances. The purpose of this paper is to outline the motivations behind the growth of alliances as a means of advancing the goals and objectives of individual organizations/companies, especially those working in technology markets. It is hoped that what follows will assist the innovator or entrepreneur who is struggling with how to bring new technologies to the market. Alliance participation is a valuable tool to help these leaders achieve their vision. This paper examines the motivations behind the use of alliances as a means for organizations of all kinds to promote and realize their goals and objectives.