Now that you’re organization is up and running, let’s tell the world how great you are! ISTO PR resources can help your message reach its target audience. From drafting an effective press release, to launching over the wires to the right audience, ISTO makes sure that your message is heard by leading news engines, blogs, etc. ISTO can also follow the conversation using news-monitoring tools. Custom reports can be created cataloging an organization’s or technology’s mentions.
Once your communications plan is ready and you’ve begun promoting, social media is an effective tool to keep the conversation going with your followers. ISTO can manage the day-to-day activities of a member program’s social media accounts.