To maintain industry traction and ecosystem support for your group’s activities, you need constant communication. Messaging the right content to the right audience at the right time is key to your success.
At ISTO, marketing communications involves listening to our groups and their goals, understanding their audience and messaging, and forming/executing communications strategies that meet their needs as reflected in formal measurements of success. ISTO supports all marketing deliverables including white papers, webinars, member surveys, infographics, branded materials and the list goes on.
PR Support
Now that you’re organization is up and running, let’s tell the world how great you are! ISTO PR resources can help your message reach its target audience. From drafting an effective press release, to launching over the wires to the right audience, ISTO makes sure that your message is heard by leading news engines, blogs, etc. ISTO can also follow the conversation using news-monitoring tools. Custom reports can be created cataloging an organization’s or technology’s mentions.
Once your communications plan is ready and you’ve begun promoting, social media is an effective tool to keep the conversation going with your followers. ISTO can manage the day-to-day activities of a member program’s social media accounts.
Web Presence
Your website is the primary marketing vehicle for your organization. Without an effective website, your organization is invisible. ISTO partners with top web developers to provide the best in open-source, or proprietary content management systems optimized for quick and easy content updating and mobile consumption.
ISTO can also manage the hosting of your group’s website though one of our many technical partners. See our offerings below:
- Website development, maintenance, and hosting
- Web content updates
- Domain management
- SEO optimization
- Web analytics integration
- Tools integration
Event Management
There’s only so much you can accomplish with video, teleconferences, and email. Industry alliances, especially newly formed ones, often hold face-to-face meetings to conduct business, as well as a chance to interact personally with one another. Those on a large scale may be sponsoring and/or co-sponsoring larger industry events and Summits.
ISTO is very skilled at managing all aspects of your event, be it a Board meeting of 20, a standalone trade show exhibit, or a leading industry event with 5000+ attendees.
ISTO Event Management Services include:
- Venue selection and contract negotiation
- Budgeting
- Event promotions
- Event registrations
- Vendor relations (eg., hotel, A/V, etc.)
- On-site event logistics.
ISTO takes care of the event details so that all you need do is attend.